About Judy Joo

Judy Joo is a Korean-American chef, restaurateur, writer, entrepreneur, and television personality. She is the author of two best-selling cookery books and an accomplished writer, published in national periodicals including Forbes Travel Guide, The Financial Times, OK! Magazine, National Geographic, The Guardian and more. You can read Judy’s articles here.

Leading expert in Korean cuisine

Considered as the leading expert in Korean cooking in the West, Judy celebrates and showcases Korea’s cuisine for its distinctive and vibrant flavours, colours, and heritage. She achieves this through her television series Korean Food Made Simple (Cooking Channel USA and Food Network worldwide, S1 & S2) and her regular appearances on various shows globally, such as Today Show, Wendy Williams, The Talk, Saturday Kitchen and Cooking With the Stars. Furthermore, Judy claimed the title of first female Iron Chef UK and second worldwide.

Following a degree at Columbia University in Engineering, and a career on Wall Street, Judy enrolled at the French Culinary Institute in New York (now known as the International Culinary Center), where she received her Grand Diplome in Pastry. Judy worked for SAVEURmagazine as an editorial and test kitchen assistant. She also founded and managed Harvest Time in Harlem, the first inner-city Slow Food in Schools program.

London move

A move to London led Judy Joo to Gordon Ramsay’s restaurants, where she worked in his flagship kitchens: Restaurant Gordon Ramsay, Maze, Claridge’s, Pétrus, and Boxwood Café. She has also staged in internationally renowned restaurants including Heston Blumenthal’s The Fat Duck in Bray, David Thompson’s Nahm in Bangkok, and Thomas Keller’s The French Laundry in California. Judy then went on to become the Executive Chef at London’s prestigious Playboy Club.

In 2014- alongside chef Andrew Hales- Judy opened her first restaurant: Jinjuu. Lauded as London’s premier modern Korean venue, Jinjuu was inspired by nostalgic flavours of her childhood, and focused on contemporary Korean cooking, with a multicultural twist. After successfully handing Jinjuu over to new owners, she teamed up again in 2019 with Andrew Hales to create Seoul Bird, a fast-casual Korean Fried Chicken concept. You can find out more about Seoul Bird here.

Having battled through three male-dominated arenas: engineering, finance and the hospitality industry, Judy attributes her success to challenging her boundaries and welcoming the unease of living outside her comfort zone. Her captivating fearlessness and tenacity are inspiring to all that cross her path, and can be viewed at Columbia University’s Graduation Ceremony 2018.

 

 

Social media

@judyjoochef Instagram profile imageGame-day energy is back at @thegarden and so is the Seoul Bird flavor 

Crispy chicken, spicy gochujang, golden tots, and that signature Seoul flavor…it’s the ultimate game-day combo. 

Still a pinch-me moment seeing Seoul Bird packed with fans at Madison Square Garden. 

Huge thanks to the amazing MSG team, @chefandrewhales & @seoulbirduk for keeping the flavor flying high. 

#SeoulBird #JudyJoo #JudyJooChef #KoreanFriedChicken #MSG #MadisonSquareGarden #thegarden #GameDayEats #StadiumEats #KoreanFood #WomenInFood #ChefLife #FullCircleMoment #SeoulBird #seoulbirduk #KoreanSoulFood #KoreanCuisine #CrispyChicken #FriedChickenLovers #FoodiesOfInstagram #NYCFoodie #AsianFoodLovers6 hours ago via Instagram
@judyjoochef Instagram profile imageThrowing it back a couple of weeks ago to my NBC Philly Live segment with the wonderful @aunyealachelle on @nbcphiladelphia — such a fun morning sharing a taste of Korean BBQ with one of my all-time favorite dishes, bulgogi! ✨

I even shared the secret ingredient for the perfect marinade – @subarashiikudamono’s fragrant Asian pears. 🍐💛 

Their sweetness and aroma are delectable, and they contain a natural enzyme (calpain) that tenderizes the meat, giving bulgogi that signature melt-in-your-mouth texture.  (Pineapples, kiwi, and papaya also have natural tenderizing enzymes, although different kinds.)

Bulgogi translates to “fire meat”, because it is most traditionally cooked over a flaming fire. I usually do mine in a griddle or frying pan, saving the savory addictive juices to spoon over my rice. Serve with tangy kimchi and lunch or dinner is sorted!  

A huge thank-you to the incredible teams at @NBCPhiladelphia and @nbcphillylive for such a warm welcome and a morning full of Seoul.

🌟
Did you know: Historically, Koreans used pears for sweetness due to their natural high sugar content, making them a valuable and traditional sweetener. Sugar was introduced to Korea from China around the 13th century, but it remained a luxury item for the elite until the early 20th century when it became more accessible to the public through imports, and later, domestic production. The first domestic sugar production plant opened in Busan in 1953, which significantly increased the availability of sugar for the Korean public. 

📚 Cookbook: K-Quick (linked in bio)
👗 @toryburch
💄 @jonesroadbeauty & @justbobbidotcom

#KQuick #JudyJoo #JudyJooChef #PhillyLive #NBCPhiladelphia #Bulgogi #KoreanCuisine #SubarashiiKudamono #AsianPear #KoreanBBQ #ChefLife #FemaleChef #FoodTok #ChefTok #BehindTheScenes #SeoulfulEats #FoodieLife #Korea #Korean #KoreanFood1 day ago via Instagram
@judyjoochef Instagram profile imageBack in the @todayshow kitchen for a Fan Fest Edition of @todayfood — this time sponsored by @WholeFoods and inspired by our amazing viewers! 💛

We’re serving up one of Korea’s most beloved dishes — Korean Fried Chicken, in bite-sized form. 🍗🇰🇷

Crispy on the outside, juicy inside, and coated in an umami-packed sauce that’s equal parts sweet, spicy, and addictive.

Chef tip: the secret to that signature crunch? Add a good glug of 40% alcohol (something flavorless like vodka) to your batter to prevent gluten development and keep every bite light, crisp, and golden. ✨

The same batter works beautifully with cauliflower, mushrooms, or prawns, (anything!) so you can fry up your favorite twist at home so get creative!

Such a joy cooking alongside @craigmelvinnbc, @dylandreyernbc, and @sheinelle_o— and sharing a little Seoul with the TODAY audience. 💛

Huge thanks to the incredible @TodayFood and @nbcnews teams for the warm welcome and magic behind the scenes — and a special shoutout to @madelinethekitchen for making it all come together! 👏

📚 Recipe from my cookbook K-Quick, linked in bio.
👗 Dress: @DianeVonFurstenberg
💄 Glam: @AbbysTouches @NikoMaragos

#JudyJoo #JudyJooChef #KQuick #TODAYShow #TODAYFood #KoreanFriedChicken #FanFest #KoreanFood #WomenInFood #ChefLife #KoreanRecipes #KoreanCuisine #NBC #WholeFoods #TasteOfToday #KoreanSoulFood4 days ago via Instagram
@judyjoochef Instagram profile imageBlind taste test, orchard edition. 👀🍐

We lined up five of @subarashiikudamono’s exclusive hand crafted Asian pear varieties and asked Farmer Tyler — our Chief Pear Officer — to put his taste buds to the test. Each one is uniquely grown and developed in Pennsylvania, resulting in its own flavor, texture, and story.

One bite in, and he nailed it: EliSan, JunoSan, Asaju, RuthiSan, AnaSan! Golden, crisp, and naturally sweet — perfected through decades of care and craftsmanship. ✨

(For the record… EliSan might just be my favorite. 😉)

Proof that true quality can be tasted. 🌳💛

#JudyJoo #JudyJooChef #SubarashiiKudamono #AsianPear #FarmToTable #TasteTest #OrchardToTable #FoodThatBrokeTheInternet #ChefTok #FarmFresh #GourmetFruit #ChefLife #FoodieLife #KoreanCuisine #FoodTok5 days ago via Instagram
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